Psychology of Color in Logo Design

Bolchalk FReY's Blog


As a designer, I am often faced with the dilemma of which colors to use in my designs. I don’t want to use or not use a color strictly because I have a certain like or dislike for it… I want to choose a color that will help get a message across, that will help brand my client.

Color conveys meaning to us whether we are aware of it or not. Sometimes color can hold certain meanings for us based on our personal taste, but most often color holds meanings based on how they are viewed and portrayed within our culture. For example, in the United States, black is the color most often associated with death and mourning whereas in India, the color that represents death is white.

Color is important in all aspects of design, but the place where it is most important is in logo design. A company’s…

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Nokia is reportedly working on a 6-inch, 20-megapixel Windows Phone phablet


Windows Phone(s msft) is about to get a whole lot bigger – physically, that is. According to a report from The Verge, Nokia(s nok) is currently testing a 6-inch Windows Phone device.

Codenamed Bandit, a 6-inch display would make this the biggest Windows Phone yet, and the first “phablet” for Windows Phone in general.  The phone reportedly features a 1080p display and is powered by a quad-core Qualcomm(s qcom) Snapdragon processor, which also places it at an advantage against the rest of the competition, which top out at 720p resolution and dual-core processor chips.

But the biggest news is that the Bandit will feature a rear camera with at least 20-megapixel resolution. There will be a slight bump on the back of the phone to accommodate the large sensor, like we’ve seen on the Lumia 925.

Nokia is no stranger to pushing the limits of mobile photography, as we’ve…

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TechStars launches a connected devices incubator with ad firm


TechStars, the seemingly ubiquitous startup accelerator, has launched an internet of things program with New York digital ad agency R/GA. This follows other specialty TechStars incubators such as the TechStars Cloud program that was built in San Antonio with Rackspace. The R/GA Connected Devices Accelerator will be based in New York City, but will culminate in a launch event at SXSW Interactive in Austin. There will also be a demo day in NYC.

The program is looking for startups doing basically all that is hot right now in the connected device and maker sector. A list on the site includes: wearables, 3D printing, “sensor-driven devices and networks,” connected toys, “socially enabled products and services focused on achieving personal goals,” products that interact with smartphones and services that make all this connectivity easier to develop.

The link between connected devices and marketing isn’t as obvious as the link between marketing…

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