TechStars launches a connected devices incubator with ad firm


TechStars, the seemingly ubiquitous startup accelerator, has launched an internet of things program with New York digital ad agency R/GA. This follows other specialty TechStars incubators such as the TechStars Cloud program that was built in San Antonio with Rackspace. The R/GA Connected Devices Accelerator will be based in New York City, but will culminate in a launch event at SXSW Interactive in Austin. There will also be a demo day in NYC.

The program is looking for startups doing basically all that is hot right now in the connected device and maker sector. A list on the site includes: wearables, 3D printing, “sensor-driven devices and networks,” connected toys, “socially enabled products and services focused on achieving personal goals,” products that interact with smartphones and services that make all this connectivity easier to develop.

The link between connected devices and marketing isn’t as obvious as the link between marketing…

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